![]() With the text-only version, you can’t do that. You can look at a competitor’s website that might be outranking you for specific keywords, and you can see what changes they made to their site over time. The full version is essential for seeing updates made to sites. If you are looking to obtain useful information from Google cache, you can use both of these views for different purposes. ![]() For this reason, Google uses text-only cache when crawling sites. ![]() ![]() This is important for one primary reason: sometimes high-ranking content gets hidden behind media, making it harder for the bot to crawl your site. It doesn’t see the images, banners, and graphics all it reads is the text. Text-only is what Googlebot sees when it crawls the site. It’s a replica of the site, with all of the design elements. It’ll show the ads, banners, font customization, etc. The full version of a cached page will provide an exact snapshot of the site when Google passed through. There are three viewing options for cached sites:Įach version is important for different reasons. If you’re dealing with underperforming pages or concerns over indexing, or if you’re wondering how often Google is crawling your site, Google cache might be the answer to your problems. Google also provides the date and time of that snapshot. They’ll ind ex so they can refer back later to see what has changed since then. Periodically, Google crawls sites and takes snapshots of the site at that point. This information is stored on a server and can be retrieved later for various purposes. Google cached pages are HTML backups of the content on a page taken at a certain point in time. ![]() In this guide, we’ll go through some of the best ways to use Google cache to track competitors and help you potentially rise in the SERPs. When you think about Google cache, what comes to mind? That thing you clear out when our computer is running slow? Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. ![]()
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